Message management is how well a person stays on point with a message.
Every message has an objective. The message can be spoken, written or expressed visually. The effectiveness of the message is by how well it achieves your objective.
For example, a sales manager has the objective to make a connection with a prospect, establish a business relationship and to close the deal. Sales managers are some of the best at message management. Through years of trial and error they have figured out what to say and what not to say in order to make a sale.
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