Do you believe in climate change?

It’s the wrong question. Beliefs are hard to change. They are bound up in what we think about ourselves, our biases, what we think people like us should think. Changing a belief means admitting how I defined myself as yesterday is no longer correct for how I define myself today.

Whether someone believes in climate change or not is a moot point – it’s happening with or without their belief

The better question to ask is, “Do you understand climate change?”

If you ask better questions you get better answers…and more sales.

As always I’d love your thoughts on this here.

Cheers,

Darren

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