Currencies That Convert

There are only five currencies that people care about and they are:

  1. Time
  2. Money
  3. Happiness
  4. Health
  5. Legacy

Everything you sell needs to address one of these currencies. Every time you speak, you need to address how your audience will benefit from these currencies. If you cannot address these currencies, you’ll find it difficult to get your message across.

While there is no hierarchy to the currencies, most people default to money as it is the most tangible. This is wrong.

The most powerful one to sell on is time. It is the only currency you cannot get more of.

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