Kevin Rudds speech after taking victory in the Caucus ballot was about setting a path for how he wants to fight the election. He used some great techniques to set his vision and the context that he will take the the next election.
You can use these same techniques when you have to sell a vision under tough circumstances.
Download the full analysis of PM Elect Kevin Rudd's speech from June 26 and see how he is using techniques to from Malcolm Turnbull and an appeal to the family to frame his election campaign.
