Matt Cutts is in charge of Web spam at Google.
@mattcutts is one of the few public faces of the search engine company.
Google is always working to provide the best search results – both paid and unpaid – for its users. Having your website rank high in these results can be quite profitable and when money flows so does the desire for advertisers to manipulate the rankings.
One of the tasks for Cutts is to help explain what Google is doing to fight Web spam. It’s an important job because there are millions and even billions of dollars riding on how companies manage their websites for search engine rankings.
Cutts is in a difficult position. He needs to effectively explain the moves at Google while dealing with judgment from the online community.
In this video he discusses a recent tool Google rolled out to help fight Web spam.
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