Posts Tagged "Sales Presentations"

Three Types of Information

There are that we deal with every day. They are:

  • Context – Big Picture
  • Content – nuts and bolts
  • Meaning – the impact.

It is the interaction between these types of information that will give you the edge in any sales presentation.

Context Content Meaning.001

 

 

 

 

 

 

 

The interaction between Content and Context is interplay. The Context will inform the content, and the content proves or disproves the context. Knowing this will show you what forces are at play in decision-making.

The interaction between Context and Meaning is Interpretation. How beliefs, values, experiences and expectations change what someone understands.

The interaction between Content and Meaning is Implementation. This exposes drivers of behavior. It is the proof of what will happen. It’s post purchase. Can they afford to operate what they bought? What action will they take?

These 6 levels of information are about awareness. They inform what is going on in any sale or presentation. Understanding this will keep you away from dealing on price.

 

This is an edited extract from my new book “Better Positioning Deeper Conversations More Sales”. To find out more or to purchase copies of this book click here

 


The Awful Party Guest

There is nothing worse than the party guest who spends the whole time talking about themselves. You know the one – they are just itching to tell you about what they do and why they are great. They are boring and to be avoided at all costs.

They’d be more interesting if they knew something about the person they were speaking to and could share what they do in a way that would be interesting to them. Unfortunately they don’t.

Are your sales presentations that awful party guest? The way you tell is to look at the first few slides of your sales presentation. If it’s about your company you could be that guest.

 

This is an edited extract from my new book “Better Positioning Deeper Conversations More Sales”. To find out more or to purchase copies of this book click here

 


How to Give World Class Business Presentations

When you are speaking, you are selling.

You could be selling your latest widget to your next customer, your ideas to your staff, or selling yourself in your annual performance review. What ever it is, you are selling.

But the reality is the results that you achieve will be a direct result of how well you present your ideas, as opposed to how good your ideas are. The world is full of bad ideas that were sold correctly, while the good ideas die with their creator.

If you want to sell more products, if you want your staff to listen to you, or if you want to be able to get that pay rise, you need to be able to sell your ideas, and sell them well.

Recorded in front of a live audience, in this audio will give you the reasons why you need to:

  • Include stories in your next presentation
  • Control the room from the moment you enter it
  • Why you need to make your very first word interesting
  • Why PowerPoint fails more often than it succeeds…and

The one thing you must remember at the start of every presentation so your audience will listen to you

At just $15, this could just be the best investment you make in your next Business Presentation.

Get it now


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