The Story Behind The Numbers
How do you find the stories behind the numbers? Just tell us what the numbers mean
I fly a lot and Virgin Australia told me what my numbers were….and what they mean.
Over the last 12 months I’ve:
– taken 76 flights….which means I must know the safety demo off by heart
– Spent over 5 days in the clouds….which means I have seen a lot of in-flight movies
– visited Melbourne 17 times….which means they think I like the coffee
– travelled 76,829kms…which means I’ve done over 2 laps of the globe
…which all puts me in the top 1% of Virgin Australia travellers.
As a self-confessed #AvGeek these numbers mean something to me – and engage me in their brand.
It gives me insight into my travel, something trivial for me to talk about….and costs Virgin nothing.
When you share the numbers in your sales presentations do they engage your audience and connect with them on an emotional level?
As always, I’d love your thoughts on this here.
Cheers,
Darren
