We are all familiar with the warm, pleasant feeling that comes with receiving a genuine compliment. When someone recognises something about us that deserves to be praised it makes us feel good about ourselves and it gives us that much-needed burst of confidence.

For the most part, we can tell the difference between a genuine compliment and one that is somewhat less sincere; and if we recognise the insincerity of a compliment, we won’t to respond to it positively—right?

Compliments can serve a strategic purpose, but are they effective if they are not based in sincerity? 

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