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There are times in public speaking when you know making a request will only result in a refusal. It almost doesn’t matter what you want, it seems the answer is pre-programmed to come out as ’No’. It’s a killer for sales presentations, managers and anyone needing to influence at work.
But there is a way around this. You can bypass the automated answer and get the answer you need. You just need to think a few steps ahead.
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We’ve talked about bad sales techniques. Let’s discuss relationship-based selling…
Pop star Michael Bolton has received flak for the last 20 years for his song, How Can We Be Lovers (If We Can’t Be Friends)?
Those that give Bolton grief are probably those that still use bad sales techniques.
When it comes to sales, clients need a little time, love and tenderness (okay, enough with the Michael Bolton references). You get the point.
Successful selling happens when real relationships exist between business and client. When clients feel they are truly friends with you there is a trust. From there the business relationship can grow.
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