The Pitch – Sign Posts

I recently drove from Adelaide to Melbourne.

The first sign out of town said I had 756km to go. I mentally calculated how long this would take.

After 20 minutes there was another sign – 722km to go.

I kept looking for these signs to know that everything was on track.

Clients do this when your pitching to them. Tell them that you can solve their problems, and then sign post it all the way through your pitch. It will keep them engaged.



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