People want to be part of something unique. Use this desire to your advantage.

People like to feel special.

We like to believe that we are individuals—that we are not one of seven billion but one in seven billion, that we possess certain qualities that set us apart from the rest of our fellow humans.

As a business leader, the desire to be unique can be used to your advantage. For purposes of leadership and communication this is known as The Uniqueness Principle.

This principle states that people are more likely to do something if they view the idea, concept or themselves as unique. (tweet this)

As consumers, we are attracted to products that we see as exclusive, special, limited in quantity.

In a business setting, employees are drawn to leaders perceived to be unique or to leaders that make the employees feel unique.

As a business executive, succeeding as a leader requires using The Uniqueness Principle to motivate employees. You want each individual on your team to feel that they are going to be contributing to something truly unique, something that will set them apart.

There are many ways to accomplish this. Let’s review a few. 

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You can use the traits of #HarryPotter, #LukeSkyWalker and #Superman to improve your leaderships skills.

Most are familiar with the stories of Harry Potter, Star Wars and Superman.

If you’re a fan of these stories you might be aware of the striking similarities between the three main characters – Harry Potter, Clark Kent, and Luke Skywalker.

The similarities with these three characters are striking.

All three lost their parents at a young age. They lived their young lives with no idea of their true, remarkable identities.

As each grew older, their true identities were revealed to them. This put the characters on remarkable journeys. 

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